Clianta vs Attio
Attio enriches your records. Clianta works your pipeline.
Attio is the best-designed data platform in modern CRM, flexible objects, beautiful UI, loved by data-minded teams. The difference is what the AI does and how it's billed: Attio's AI fills fields and classifies records, gated to paid tiers with hybrid seat-plus-credit pricing. Clianta's AI acts: event-triggered jobs that draft the follow-up, update the deal, and wait for your one-click approval, with credits included in every plan.
Where Attio is genuinely better
- Data modeling: fully custom objects and relationships, genuinely flexible.
- A polished free tier for up to 3 users.
- Design polish that data-centric teams (VCs, RevOps) love.
What a 5-seat team actually pays
Line item
Attio
Clianta
Seats (monthly, annual billing)
Plus: $145/mo (5 × $29) · Pro: ~$295–345/mo (5 × $59–69)
Starter: $145/mo (5 × $29) · Pro: $395/mo (5 × $79)
AI access
AI attributes need Plus+; call intelligence and AI workflow steps need Pro+
AI Jobs, Co-Pilot, and enrichment on every plan, including Starter
AI billing
Hybrid: seats + usage credits on top
Included credits (750 Starter / 3,000 Pro per month), outcome-mapped
Non-selling teammates
Seats
Viewer seats free
Attio pricing as published July 2026 (annual billing). Verify against attio.com/pricing.
Dimension
Clianta
Attio
What the AI does
Acts on events: 'deal quiet 5 days → draft a check-in and queue it for approval.' Drafts, updates, and tasks land in the AI Feed.
Fills and classifies: AI attributes research and summarize records; AI steps inside workflows on Pro.
Human-in-the-loop
Ask mode queues every action for one-click approval; Act mode executes. Per job, your choice.
Review model centers on field values and workflow runs, not an approval feed of drafted actions.
Email capture
Forwarding/BCC address, no inbox-wide OAuth needed; threads land on the right contact.
Email sync with the standard permission grant.
Data model
Custom fields and pipelines, models a sales business, not arbitrary graphs.
Fully custom objects, stronger if you need CRM-as-database.
Best for
Service businesses and sales teams that want follow-up done for them.
Data-centric teams that want a flexible relationship database first.
Switch to Clianta if
- You want the AI to *do* the follow-up, not just fill in the company's funding stage.
- The seat + credit hybrid bill is hard to predict month to month.
- You're a services business that needs pipeline worked, not a data graph modeled.
Stay with Attio if
- Custom objects and relationship modeling are your core requirement.
- You're on their free tier and it genuinely covers you.
- Your team is data-ops-minded and enjoys building the system itself.
See what acting AI feels like.
Connect your inbox and give the CRM one plain-English job. 14-day free trial, no credit card, and your data exports cleanly if it's not for you.